BRIEF:
Create 3 distinctive outcomes for a Stella McCartney campaign, with a 360º approach, focusing on different platforms and their desired audiences. This includes: a double page promotion feature for Vogue Britain, Instagram content including still and moving images as well as Tik Tok content.
You will be in charge of the creative direction of all three of these including concept, shoot production, styling and post-production as well as the final presentation.
OUTCOME:
A 360º CAMPAIGN FOCUSED ON ‘J IS FOR JOY’ FROM THE MCCARTNEY A TO Z MANIFESTO, WHICH INSPIRED THE AUTUMN 2021 STELLA MCCARTNEY COLLECTION. THIS CAMPAIGN STRIVES TO CONVEY AND REFLECT STELLA MCCARTNEY’S VIBRANT AND OPTIMISTIC VISION FOR THIS AUTUMN COLLECTION, THROUGH USING COLOUR, IMAGERY AND CONTRAST. THE CAMPAIGN WILL ALSO PRESENT AN EMPHASIS ON THE “AUTUMN 2021’S JOYFUL COLOUR STORY” AND THE SIGNIFICANCE OF THE “BOLD USE OF COLOUR”, CHARACTERISTIC OF THIS COLLECTION AND IDENTIFIABLE THROUGH THIS CAMPAIGN CREATION TOO.
THE campaign is called "SHADES OF STELLA" & consists of 3 still feed posts, 3 moving story posts and 1 feed video post for instagram, alongside a double spread for British vogue.
the campaign also features a track made by Aaron culpiTt-smith, a music creative I reached out to & collaborated with in order to create the perfect joyful and euphoric track to accompany my graphics and further bring the Stella campaign to life.
Stella Instagram Feed Post #1
Stella Instagram Feed Post #2
Stella Instagram Feed Post #3
Stella McCartney instagram story video #1
Stella McCartney instagram story video #2
Stella McCartney instagram story video #3
Stella McCartney instagram feed campaign video
Stella McCartney British vogue spread (vogue partnership)
BEHIND_THE_SCENES:
