BRIEF:
Take on the role of a creative director, creating a concept for a digital fashion focused exhibition. Come up with a concept for your exhibition that gives you a framework for your creative direction. encouraged to explore the possibilities and the limits of how you can create an experience in a digital environment. Submit a client facing pitch that outlines Exhibition concept, Visual exhibition brand identity, visualisation and explanation of the exhibition experience as well as communication assets (print/digital/social).
OUTCOME:
With the gaming community gaining prominence with gen z (vogue business, 2020), I created A DIGITAL EXHIBITION set out as a website game named "JEANS AS: ", THAT AIMS TO SHARE AND EXPLORE THE HISTORY AND CULTURAL LEGACY BEHIND THE ICONIC GARMENT, JEANS, IN AN ENGAGING AND INTERACTIVE MANNER.
THE TICKET TO THE EXHIBITION WILL BE RECEIVEDAS A SMALL ACTIVITIES BOOKLET, WHICH WILL BEDELIVERED TO THE VISITOR’S HOME ONCE THEY’VEBOUGHT THE TICKET ONLINE OR ALSO FOR SALE INSELFRIDGES’ DENIM STUDIO AREA (one of the sponsors). THROUGH FILLING IN ALL THE ACTIVITIES ON THEBOOKLET, THE VISITOR WILL RECEIVE THE ACCESSCODE TO THE EXHIBITION, THAT WILL BE FORMATTEDAS A COMPUTER GAME.
THE GAME WILL HAVE A TOTAL OF 5 LEVELS, REFERRING TO DIFFERENT STAGES OF JEANS THROUGHOUT TIME.
THE LEVELS WOULD BE:
“Jeans as comfort”
“Jeans as rebellion”
“Jeans as fashion”
“Jeans as Art”
“Jeans as Future”
TO GO UP A LEVEL, THE VISITOR MUST COLLECT TOKENS WHILE WALKING AROUND AND EXPLORING THE EXHIBIT ROOM ON THE LEVEL THEY’RE ON.
Activities booklet mock-up (ticket for exhibition)
exhibition promotional poster #1
promotional poster #2
Promotional Instagram Mock-Up Posts
Jeans as: Poster placement Mock-Up #1
Jeans as: Poster placement Mock-Up #2
Jeans as: Poster placement Mock-Up #3
Exhibition Tote Bag Mock-Up
creative process:
