Brief:
CREATE A LOGO FOR A NEW PORTUGUESE WOMEN'S CLOTHING BRAND CALLED "DEAR MONDAY". LOGO SHOULD BE PREFERABLY CIRCULAR, IN TONES OF PINK & BLUE, AS WELL AS REFLECT THE BRAND'S FREE SPIRIT, SIMPLICITY AND FUN ATTITUDE. TAKE INSPIRATION FROM BOHO CHIC/ INDIE LOOK OF THE CLOTHING.
PUT TOGETHER 2 SIMPLE LOOK BOOKS, FEATURING THE SPRING 2021 COLLECTION & SUMMER 2021 COLLECTION. MAKE 3 MOOD BOARDS FOR SPRING LOOK BOOK, BASED ON THE 3 SUB-COLLECTIONS: MARRAKECH, LIMA & OSAKA. INCLUDE TECHNICAL DRAWINGS IN LOOK BOOKS AS THESE ARE LOOK BOOKS TO SEND TO POTENTIAL BUYERS/ INVESTORS.
OUTCOME:
A SIMPLISTIC, YET FUN LOGO THAT EMBODIES THE BRAND'S FREE-SPIRIT AND CAREFREE ATTITUDE. FUN SHAPE MAKES IT CHARACTERISTIC & UNIQUE, WITH POTENTIAL TO CHANGE THE FEATHER ICONS TO SOMETHING ELSE IN THE FUTURE, BASED ON THE DIFFERENT CLOTHING COLLECTIONS. SIMPLE VARIATIONS OF THE LOGO WERE CREATED TO BE PRINTED ONTO CLOTHES' PAPER TAGS, CLOTHING TAGS & USED ACROSS THEIR WEBSITE & INSTAGRAM SOCIAL MEDIA PAGE, @DEARMONDAY_OFFICIAL.
SPRING & SUMMER LOOK BOOKS WERE CREATED FEATURING A SIMPLE LOOK AND LAYOUT AS REQUESTED BY BUSINESS OWNER, WITH ALL NECESSARY COMPONENTS.
DEAR MONDAY FINAL LOGO
DEAR MONDAY CLOTHING TAG & INSTAGRAM PAGE
DEAR MONDAY SPRING 2021 LOOK BOOK RUN THROUGH
SPRING COLLECTION MOODBOARD #1
SPRING COLLECTION MOODBOARD #2
SPRING COLLECTION MOODBOARD #3
CREATIVE PROCESS:
LOGO ITERATIONS #1
LOGO ITERATIONS #2
LOGO ITERATIONS #3
