BRIEF:
Become a creative director and Create a new print publication, in response to dazed media's trend report "The pleasure revolution". this report forecasts the influential forces shaping youth culture, and focuses on the global pandemic signalling a reversion to analogue values in a digital age.
Become a creative director and Create a new print publication, in response to dazed media's trend report "The pleasure revolution". this report forecasts the influential forces shaping youth culture, and focuses on the global pandemic signalling a reversion to analogue values in a digital age.
the distinctive outcomes for this new publication include a brand style guide, flatplan, a full print publication featuring (but not limited to) still-life brand content, sample pages and a visual essay feature.
Furthermore, the creation of digital assets and a brand extension event must be created in order to reach all platforms.
You will be in charge of the creative direction of all three of these including concept, shoot production, styling and post-production as well as the final presentation.
OUTCOME:
"EASY", A print & digital publication focused on fashion, home & lifestyle, as a way of shifting the focus from personal enhancement to enjoyment. BLISSFULLY UNCOMPLICATED, THIS PUBLICATION is all about the pleasure in everyday life, and valuing the ordinary; the little moments & the easiness of life.
THE PUBLICATION FEATURES A VISUAL ESSAY "EASY LIKE SUNDAY MORNING", BRANDED CONTENT "EAT YOUR GREENS" AND VARIOUS OTHER FEATURES, CONTENT AND ASSETS.
The visual essay and publication cover was modelled by Constança Duarte. ALL CONTENT WITHIN THIS PROJECT WAS CURATED, STYLED, DESIGNED, PHOTOGRAPHED AND EDITED BY MADALENA FERREIRA.
The visual essay and publication cover was modelled by Constança Duarte. ALL CONTENT WITHIN THIS PROJECT WAS CURATED, STYLED, DESIGNED, PHOTOGRAPHED AND EDITED BY MADALENA FERREIRA.
"Easy" issue #1 publication cover
(Styled, photographed & edited by Madalena Ferreira)
"EAT YOUR GREENS" BRANDED CONTENT SPREAD
(Photographed & edited by Madalena Ferreira)
Sample Pages From "Easy" Magazine #1
Sample Pages From "Easy" Magazine #2
BEHIND_THE_SCENES:
