Madalena Gomes Ferreira

brief:

In early September 2020, I applied and got chosen to be a volunteer graphic designer at Books2All, a charity that aims to reduce educational inequality across the UK, where I currently work now.

My responsibilities include designing all the social media graphics, for Instagram, Facebook, Twitter & LinkedIn, creating and sustaining the charity’s graphic ID and make sure its identity comes across through these designs.

graphics should be clean, modern, slick & well-branded according to the brand framework.

outcome:

From weekly campaigns and posts to interactive instagram stories, videos and gifs, these are some examples of the work I’ve created for Books2All, always using the brand colours, fonts and logo.

I am in constant contact with the social media marketing manager and CEO of Books2All in order to discuss new ideas and ways of engaging with the desired audience, and encouraging people to support the cause and sign up to the app. While you’re at it, have a look at the charity and get involved if you can: @books2all !

"how to donate" video for instagram story

"how to receive" video for instagram story